What inspired a designer to create the Apple logo with a bite (byte) out of it or what does the smile mean on the Amazon logo – have you ever wondered why they came up with this logo. There's sometimes a hidden meaning in the logo that the artist teases us with, and this is an example of how to make a great logo. Let's have a look at some and see what we can see.
Amazon Logo Design
Most people seem to think that the smiley face is just that to make you feel happy but the real truth is that the artist was trying to say we have everything from A to Z so no matter what you want, we have it.
FedEx Logo Design
Look closely and you will see an arrow between the spaces of the letter 'E' and 'X' this is called negative space and the artist hoped that this would represent the company's forward thinking for the future.
Apple Logo Design
Who bit the apple – well you guessed right it was Adam and Eve was right there beside him. This logo represents the forbidden fruit from the "Tree of Knowledge".
Macca’s "M" really can't mean anything else except McDonald's you think? But it came to mean something unintentionally by customers, at least according to design consultant and psychologist Louis Cheskin. In the '60s, McDonald's wanted to change their logo but Cheskin insisted on leaving the golden arches. He said it's because customers unconsciously recognise the logo as "symbolism of a pair of nourishing breasts" (via BBC). Whether this is true or not the logo is one of the most recognised throughout the world.
NBC Logo Design
Can you see the Peacock in the beautiful rainbow of colours? Have you ever wondered what the artist was trying to tell us?
The truth is that this logo was designed to alert people in the 50’s still watching black-and-white TV to know what they were missing. NBC created a colourful logo to adapt to the new technology.
There is always a hidden meaning or secret to every logo – you just have to look a little deeper.
Enjoy the journey.