Logo Design – Do Great Logo Design 1

Do Great Logo Design

We here at Brand In A Can have a large collection of template logos but we ask ourselves, can a template logo be great, and for that matter, what even makes a great logo to begin with? Here are a few pointers we came up with for young designers.

1 - First Impressions

I have seen many great template logos that you would expect to get from a professional design studio. I have also seen terrible logos designed by professional design studios. Many designers might think that they only have to add some leaves, some evening sun behind the name of the company and that’s the end of it. But it’s not, in fact, there is much more than even the appearance when it comes to a logo.

A logo is usually the very first impression that the customer will have throughout the life of that particular company. This is the impression that will further influence the customer whether to perceive the brand as a valuable one, or just to ignore it. This era is all about the ‘iconic’, and whether you recognize it or not. Even toddlers are able to identify what a company sells by just looking at their logo.

2 - See the Big Picture

The logo is the first impression of a particular brand, even before someone opens their mouth for a sales pitch. The aim of designing a logo is to make sure that a particular group of people is able to reflect a particular set of thoughts when they look at the logo. Meaning that it needs to give the right impression to the right people – mostly the customers. And while designing, you need to tap into this line of thinking, because even the best designed logo in the world, if it doesn’t communicate with its intended audience, still fails.

You will need to write down everything about that brand; how does it make you feel, how are they different from competitors, what do they represent etc. It’s helpful to get a diagram drawn up because that should be the foundation for your inspiration while designing the logo. Your roadmap. And don’t limit it to only specifics, note down the overall experience with the company.

Every logo has a purpose and usually an ideology that it follows. It is aimed to reflect the basic mindset of the people running the company. Consider Apple, the missing bite from their logo reflects the very origins of computers. The ‘bytes’ are the foundation. And when we think of man’s origins, many would think of the Garden of Eden and the apple from the tree of knowledge.

3 - Authenticity

There are so many companies that provide the same type of products or services to the same customers. For many, the only thing that initially differentiates them is the logo. This will be the very first thing that will make your brand look authentic. You don’t just need to include another icon; you need that imagination that will attract people. Put simply, the logo that looks like it was designed to achieve greatness is usually the one that really does.

4 - Colours is Key

Colours are something that convey an invisible message to people. Notice what colours restaurants use, and how they make you feel hungry. The same thing goes with designing the logo for any brand.

There are some colours that will immediately grab the attention of people, but at the same time certain combinations can also be considered cheap – take a bright palette of yellow, blue and red for example. These three colours gab our attention, but together they also scream cheapness. For some companies, The Reject Shop for example, that might be actually what they are looking for. And then there are other colours that are less attention grabbing, pastels and desaturated colours for example.

Having those perfect colour combinations that conveys your desired message is crucial, because if this misses the mark, it will create hurdles for your brand. No matter how much effort and money you put into your marketing, your logo could become your hurdle from the start.


We will continue with more tips for our designer next time.

Happy designing!

August 12, 2014 by Paul Cattanach
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