Logo Design - Famous logos and what they mean!

What inspired a designer to create the Apple logo with a bite (byte) out of it or what does the smile mean on the Amazon logo – have you ever wondered why they came up with this logo. There's sometimes a hidden meaning in the logo that the artist teases us with, and this is an example of how to make a great logo...

November 17, 2014 by Mags Gaffney

Logo Design - A Great Logo Every Time!

Logos fill our world – look around you and see what influences you every day, from a billboard to a newspaper advert, to the label on your jar of peanut butter.

October 29, 2014 by Mags Gaffney

Logo Design - Negative Space

Negative space is a re-emerging art.

When a designer utilises the available space around a logo, in either the lettering or the icon and that makes another image, they are creating negative space.

October 29, 2014 by Mags Gaffney

Website Design - What Next?

Now you have your new website, products uploaded and the shopping cart is ready, it's time for the customers to come marching thru the door! This can be an agonising wait. To get thru this wait you need to be focused on giving your business a kick-start, and that's where you need to put your marketing plan into action...

October 29, 2014 by Mags Gaffney

Logo Design - The Value Of A Second Opinion

When you've completed your logo concept design, I would recommend sending it round to your mates or family for a bit of feedback. You wouldn't want your client to call you and ask if you think the logo looks a bit like a cannabis leaf? Shock, horror – yes it does, you just didn’t see it, till now! I know cause it happened to me...

October 01, 2014 by Mags Gaffney

Designer Tips - Pricing Strategy

When you are running your own business it really matters that you bring in the dollars, or you just can’t keep going. You will need to seek ways to maximise the money you are making, sometimes to do this we actually reduce our price to make it more appealing...

October 01, 2014 by Mags Gaffney

Logo Design - Tips 1

When you start a new logo design project there is lots to consider – so here is a few tips that may help.

There are trends in logo design, just like fashion. Keep abreast of current logo design trends but that doesn’t mean you always have to follow them...

September 15, 2014 by Mags Gaffney

Logo Design - The Importance of Colour

Good logo design uses colour to enhance the design and to make it memorable. Logo designers need to design in black and white as well as colour. You need to think about what happens when the colour is removed...

September 14, 2014 by Mags Gaffney

Business Card Design - For those who mean business

Your business card is an amazing way to advertise yourself, to let people know exactly who you are, what you do and how they can contact you. Cards have been around for hundreds of years, originally used as calling cards in social circles but today it is the forerunner to advertising your business...

September 08, 2014 by Mags Gaffney

Logo Design - Typography Is King

Choosing the right type for your logo will make or break the design. Typography is always central to good logo design. You have two choices in designing a logo, you can create your own custom typography or adapt an existing font...

August 25, 2014 by Mags Gaffney